Technologist/Strategist/Voice Of Reason

It isn’t often you’ll find a suit who’s prouder of all the creative awards he’s won than the brands he’s managed as a marketing director in his 30+ year career. Because, to Jayant, marketing and branding are about challenging the status quo, and pushing boundaries with new technology and innovative thinking – a pursuit that helped him lead Intel’s global rebranding effort that, in 2013, resulting into Intel being named among the ‘Top 10 socially admired and loved brands’ in the world. Jayant is a regular speaker on innovation and creativity at organizations like The New York Times, The Economist, Campaign magazine, the Cannes Festival, and TED, to name a few. In 2012, he was nominated to the ‘Digital 25’ by the Producers Guild of America, and in 2016, to the A-List that honors the most powerful people in the media business in Asia. He sits on the juries of some of the prestigious advertising awards like Cannes, One Show, Clio, and D&AD, many of which he’s won himself.

At Germ, Jayant is the resident Yoda who brings to our projects his vast knowledge of technology and its unique applications to brands in marketing and branded content.