Creative Director/Writer/Eternal Optimist

Cuban-born, Brooklyn-raised, New York native Rocky is a multiple award-winning advertising creative director in a career that features iconic work for some of the most celebrated ad agencies on Madison Avenue. From his early days at Jerry Della Femina, to his creative leadership at MVSBM, Rocky’s been known for his clever and funny approach to advertising that has endeared him to clients just as much as award judges. In 2016 he partnered with Shyam to start Germ Collective as an alternative to the traditional advertising agency structure.